kevin lane keller

Marketing Management

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management

Framework for Marketing Management

Strategic Brand Management Building, Measuring, and Managing Brand Equity

Marketing Management, Student Value Edition

Marketing Management

Marketing Management

Best Practice Cases in Branding Lessons from the World's Strongest Brands

Marketing Management Plus 2019 Mylab Marketing with Pearson EText -- Access Card Package

Marketing Management Plus MyMarketingLab with Pearson EText -- Access Card Package

2019 Mylab Marketing with Pearson EText -- Standalone Access Card-- for Marketing Management

Marketing Management

Framework for Marketing Management

Marketing Management, Student Value Edition Plus MyMarketingLab with Pearson EText -- Access Card Package