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Best Practice Cases in Branding Lessons from the World's Strongest Brands

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ISBN-10: 013188865X

ISBN-13: 9780131888654

Edition: 3rd 2008

Authors: Kevin Lane Keller

List price: $79.60
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Book details

List price: $79.60
Edition: 3rd
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 1/8/2007
Binding: Paperback
Pages: 382
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.386
Language: English