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Framework for Marketing Management

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ISBN-10: 0132539306

ISBN-13: 9780132539302

Edition: 5th 2012 (Revised)

Authors: Philip Kotler, Kevin Lane Keller, Marian Burk Wood

List price: $190.00
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Description:

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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Book details

List price: $190.00
Edition: 5th
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 2/21/2011
Binding: Paperback
Pages: 360
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 1.298
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…