Framework for Marketing Management
Edition: 4th 2009
List price: $140.00
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Description: A Framework for Marketing Management4/e is a concise paperback adapted from Philip Kotlers #1 selling book,Marketing Management.A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks.For anyone interested in the field of marketingand its relationship with the consumer.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $140.00
Copyright year: 2009
Publisher: Prentice Hall Higher Education
Publication date: 2/25/2008
Size: 7.50" wide x 9.00" long x 0.75" tall
|Understanding Marketing Management|
|Defining Marketing for the 21st Century|
|Developing and Implementing Marketing Strategies and Plans|
|Understanding Markets, Market Demand, and the Marketing Environment|
|Connecting with Customers|
|Creating Customer Value, Satisfaction, and Loyalty|
|Analyzing Consumer Markets|
|Analyzing Business Markets|
|Identifying Market Segments and Targets|
|Building Strong Brands|
|Creating Brand Equity|
|Crafting the Brand Positioning and Dealing with Competition|
|Shaping the Market Offerings|
|Setting Product Strategy and Marketing Through the Life Cycle|
|Designing and Managing Services|
|Developing Pricing Strategies and Programs|
|Designing and Managing Integrated Marketing Channels|
|Managing Retailing, Wholesaling, and Logistics|
|Designing and Managing Integrated Marketing Communications|
|Managing Mass Communications|
|Managing Personal Communications|
|Creating Successful Long-Term Growth|
|Managing Marketing in the Global Economy|