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Strategic Brand Management

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ISBN-10: 0132664259

ISBN-13: 9780132664257

Edition: 4th 2013 (Revised)

Authors: Kevin Lane Keller

List price: $279.99
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Book details

List price: $279.99
Edition: 4th
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 8/10/2012
Binding: Hardcover
Pages: 608
Size: 8.00" wide x 11.00" long x 1.00" tall
Weight: 3.476
Language: English