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Creative Marketing for New Product and New Business Development

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ISBN-10: 9812772189

ISBN-13: 9789812772183

Edition: 2008

Authors: Akira Ishikawa, Atsushi Tsujimoto

List price: $68.00
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New products and new business developments require innovative, creative marketing solutions in order to successfully differentiate them from other products in the marketplace. This text explores and elucidates the essence of marketing creativity such an application.
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Book details

List price: $68.00
Copyright year: 2008
Publisher: World Scientific Publishing Co Pte Ltd
Publication date: 9/8/2008
Binding: Hardcover
Pages: 250
Size: 6.25" wide x 9.50" long x 0.75" tall
Weight: 1.342
Language: English

Foreword
Introduction
From the Age of Information to the Age of Information Communication (Network)
A Course of Action for Companies in the Ubiquitous Age
Development and Deployment of Three Business-Intelligence (BI) Type Information (Management) Systems
References
General Outline Section
Strategic Planning and R&D Management
The Modern Enterprise and R&D
Management Strategy and Its Relationships with R&D and Product Development Management
References
R&D Project Planning, Selection, and Evaluation
Planning and Selecting R&D Projects
Operational Management and Evaluation of R&D Projects
References
The New Systematization and Assetization of Information
Systematization and Assetization of Technological and R&D Information
Systematization and Assetization of Market Development Information
References
How to Advance R&D, New Product Development, and New Business Development: Requirements That Should Be Taken into Consideration Towards These Ends
Considerations for Acquiring and Selecting Data from Sources of Information
The Relevance between Information Sources and Basic Research
Relevance between Sources of Information and Applied Research
Effective R&D and Personnel Training Management
References
Precedents of New Product/New Business Development
The Role of Information Search in the Development of "Karada Meguri Cha" (Body Circulation Tea Based on Traditional Chinese Medicine)
The Beverage Business Today
Investigating the Marketplace
Oriental Way of Thinking
Sorting Out Development Requirements
Towards Commercialization Development of the Formula, Name, and Packaging
Information Transmission of "Karada Meguri Cha"
Conclusion
Acknowledgments
Development of the "Oshiete! Kaden" ("Tell Me! Consumer Electronics") Website - Recommending Merchandises Through the Deployment of a Web Recommendation Engine
Web Recommendation Engine
Product Recommendation Website "Oshiete! Kaden"
The Role of Information Search in the Business Development of "Oshiete! Kaden"
The Role of Information Management in the Development Phase of the "Oshiete! Kaden" Website
The Role of Information Management in the Early-Phase Operations of "Oshiete! Kaden"
Acknowledgments
References
Robot Development Case Examples - The Intelligential and Functional Approaches
The Current Situation of Robots
Robots That Pursue Function
Robots That Take Intelligence into Consideration
Development of a Robot at the Global Cutting Edge
Acknowledgments
References
The Role of Communication and Management Inside and Outside Business Organizations When Manufacturing Accidents Occur - Case Examples of Carbon Monoxide Poisoning Accidents Committed by Company M and Company P
Occurrences of Accidents Related to Goods for Home Use
Crisis Management in the Cases of Company M and Company P
Risk and Crisis Management in Business Organizations
Conclusion
References
Afterword
About the Authors
Index