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Students'attitude Towards Advertising in Higher Education Institutions

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ISBN-10: 3844326669

ISBN-13: 9783844326666

Edition: N/A

Authors: Jayaraman Munusamy, Wong Chee Hoo, Shankar

List price: $84.00
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Description:

This study is about students' attitude towards advertising in higher education institutions in Malaysia. It investigated the seven belief factors namely the Product Information, Hedonic Effect, Consumer Benefit, Consumer Manipulation, Values Corruption,Good for Economy and Economic Role that impacted students attitude towards advertising. The findings suggest that students attitude towards advertising is favorable. The Product Information, Consumer Benefit, Hedonic Effect, Good for Economy and Economic Role have significant correlation with students' attitude towards advertising. The results have shed some lights for advertising managers and organizations so as to design successful…    
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Book details

List price: $84.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 156
Size: 6.00" wide x 9.00" long x 0.36" tall
Weight: 0.528
Language: English

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