Ethical Consumption As an Identity Project

Name: Ethical Consumption As an Identity Project
Price: 49.23 USD
Availability: InStock
ISBN: 9783838396262

ISBN-10: 383839626X

ISBN-13: 9783838396262

Edition: N/A

Authors: Heidi Romu

List price: $64.00

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Description:

Aim of this study is to explore Finnish ethical consumers: Their values, preferences and habits. I will view ethical consumption as an identity project, that is to say, I will study how the consumer of the postmodern times constructs his or her identity by making ethical consumption choices. This research is qualitative in its nature. I conducted six life story interviews with Finnish young adults, who declare themselves ethical consumers. This open-ended and in-depth research method enabled me to obtain true understanding of my informants' behavior as ethical consumers.In organizing the transcribed interview data I used the methods of narrative analysis. I closely examined the…

Book details

List price: $64.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 120
Size: 6.00" wide x 9.00" long x 0.28" tall
Weight: 0.418
Language: English