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Entrepreneurial and Market Orientations Which relation to Performance?

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ISBN-10: 3838396170

ISBN-13: 9783838396170

Edition: N/A

Authors: Matthieu Couppey, Ysaline COUPPEY-ROUX

List price: $76.00
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Description:

There is no sustainable growth for companies without innovation, risk orientation or proactiveness. There is also no sustainable growth for companies that are not customer and competitor orientated. Those two business cultures, also known as entrepreneurial and market orientations, taken separately, are positively related to business performance. This study investigates those two orientations and their links to performance within the context of French SMEs. It goes even further by highlighting that the combination of both orientations enables companies to achieve even higher performance. Based on the works of Covin and Slevin, Narver and Slater, Lumpkin and Dess, and Blois and Carson, three…    
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Book details

List price: $76.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 124
Size: 6.00" wide x 9.00" long x 0.29" tall
Weight: 0.440
Language: English