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Intercultural Communication in the Advertising Industry:

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ISBN-10: 3838103335

ISBN-13: 9783838103334

Edition: 2009

Authors: Christina Merl

List price: $164.00
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Organisations are under pressure to keep pace with a fast changing, highly competitive, and increasingly global business. To continue to grow and thrive in this environment, global players need to make use of the new technologies; recognise knowledge and knowledge workers as their most important asset; maximise cross-cultural and cross-border knowledge exchange to find innovative solutions for their clients; and encourage their organisational learning process.The present empirical study takes up the chance to explore how one single cross-border communications agency, StrawberryFrog (SF), herein defined as a technology-enabled, geographically dispersed organisation overlaid by a community of…    
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Book details

List price: $164.00
Copyright year: 2009
Publisher: Lightning Source Inc
Binding: Paperback
Pages: 360
Language: English