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History of Advertising

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ISBN-10: 3836502127

ISBN-13: 9783836502122

Edition: 2008

Authors: St�phane Pincas, Marc Loiseau, Maurice Levy, Stephane Pincas

List price: $39.99
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Divided into sections by decades, this book explores the most famous campaigns and brands of advertising's modern history, with anecdotes and comments on the importance of every campaign. Readers will find inside the first Coca Cola ad, and learn how artworks by the masters have been used in advertising.
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Book details

List price: $39.99
Copyright year: 2008
Publisher: TASCHEN
Publication date: 8/1/2008
Binding: Hardcover
Pages: 336
Size: 9.75" wide x 11.25" long x 1.50" tall
Weight: 4.840
Language: English