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Tran Effects of American Travelers' Motivations on Their Travel Preferences for Tour Packages - Basics, Concepts, Methods, Applications

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ISBN-10: 3836454483

ISBN-13: 9783836454483

Edition: N/A

Authors: Xuan Tran

List price: $76.00
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This study examined the relationships between American travelers' unconscious needs for achievement, affiliation, and power and their preferences for adventure, culture, business, and escape tours. Seven Thematic Apperception Test (TAT) pictures prompted respondents to create 980 related stories and the unconscious needs for achievement, affiliation, and power were scored. The null hypotheses were that American travelers' unconscious needs do not relate with their travel preferences for tour packages. Two strong relationships were detected: one between the need for achievement and the preference for an adventure tour; and the other between the need for affiliation and the preference for a…    
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Book details

List price: $76.00
Publisher: .AV Akademikerverlag GmbH & Co. KG
Binding: Paperback
Pages: 156
Size: 6.69" wide x 9.61" long x 0.33" tall
Weight: 0.572
Language: English