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Hybrid Value Creation

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ISBN-10: 3834939609

ISBN-13: 9783834939609

Edition: 2013

Authors: Vivek K. Velamuri

List price: $99.00
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Description:

This work deals with hybrid value creation - the process of generating additional value by combining products (tangible component) and services (intangible component). Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation.
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Book details

List price: $99.00
Copyright year: 2013
Publisher: Westdeutscher Verlag GmbH
Publication date: 4/18/2013
Binding: Paperback
Pages: 200
Size: 5.75" wide x 8.25" long x 0.50" tall
Weight: 0.594
Language: English