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Controlling in Marketing Und Vertrieb: Planung, Budgetierung Und Perfurmance Measurement

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ISBN-10: 3834924164

ISBN-13: 9783834924162

Edition: 2010

Authors: Martin Artz

List price: $79.99
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Description:

Martin Artz untersucht in drei empirischen Studien die Gestaltung der Absatzplanung, die Erfolgsauswirkungen von Slack in Marketing- und Vertriebsbudgets sowie den Einsatz von Performance Measurement Systemen in Marketing und Vertrieb.
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Book details

List price: $79.99
Copyright year: 2010
Publisher: Springer Verlag
Binding: Paperback
Pages: 195
Size: 5.80" wide x 8.20" long
Language: German