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Qualitative Marktforschung Methoden, Einsatzmoglichkeiten und Beurteilungskriterien

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ISBN-10: 3824402920

ISBN-13: 9783824402922

Edition: 2nd 1996

Authors: Gabi Kepper

List price: $49.99
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Description:

Eine in sich geschlossene, konzeptionelle Darstellung qualitativer Marktforschung, die vor allem die Eigenstandigkeit des qualitativen Forschungsansatzes herausarbeitet.
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Book details

List price: $49.99
Edition: 2nd
Copyright year: 1996
Publisher: Deutscher Universit�ts Verlag
Publication date: 4/25/1996
Binding: Paperback
Pages: 271
Size: 5.98" wide x 9.02" long x 0.24" tall
Weight: 0.924