Marketing and Its Influence on Hypermarkets Brand Equity

Name: Marketing and Its Influence on Hypermarkets Brand Equity
Price: 49.23 USD
Availability: InStock
ISBN: 9783659142246

ISBN-10: 3659142247

ISBN-13: 9783659142246

Edition: N/A

Authors: Ali Khosraviani

List price: $39.00

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Description:

Brand equity has increased in importance and created the need to develop more complex measures than are now used. Customer-based brand equity evolved from brand equity and was based on customer's perceptions of brands. Using the marketing mix to predict customer-based brand equity (brand loyalty, brand awareness, perceived quality and brand association) was an essential goal of this study. Two instruments (Marketing Mix Scale and Customer-Based Brand Equity Scale) were combined and used in this study.

Book details

List price: $39.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 80
Size: 6.00" wide x 9.00" long x 0.19" tall
Weight: 0.286
Language: English