Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Name: Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Availability: InStock
ISBN: 9783642288975

ISBN-10: 3642288979

ISBN-13: 9783642288975

Edition: 2013 (Revised)

Authors: Mike Friedrichsen, Wolfgang Mï¿½hl-Benninghaus, Wolfgang Mï¿½hl-Benninghaus

List price: $279.00

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Description:

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well…

Book details

List price: $279.00
Copyright year: 2013
Publisher: Springer
Publication date: 5/28/2013
Binding: E-Book
Pages: 880
Language: English