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Assessment of Promotional Activities, Case Study of Mie Plc

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ISBN-10: 3639270991

ISBN-13: 9783639270990

Edition: 2010

Authors: Yemane Gidey

List price: $64.00
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Description:

Today, business is conducted in a dynamic environment where every thing is changing rapidly. A successful business is one which influences the speed and direction of the change to make the conditions more conducive for its survival and growth. in order to respond to this fast environmental change and being able to be competent in the face of stiff competition, proper implementation of "Marketing Promotion" contributes unreserved benefits. Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. A carefully planned promotion program contributes to increased efficiency and effectiveness of the overall marketing strategy of the industrial firm.…    
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Book details

List price: $64.00
Copyright year: 2010
Publisher: VDM Verlag Dr. Mueller e.K.
Binding: Paperback
Pages: 88
Size: 6.00" wide x 9.00" long x 0.21" tall
Weight: 0.308
Language: English