Identify Building Brand Through Letterhead, Logos and Business Cards

Name: Identify Building Brand Through Letterhead, Logos and Business Cards
Price: 9.38 USD
Availability: InStock
ISBN: 9782880467234

ISBN-10: 2880467233

ISBN-13: 9782880467234

Edition: 2003

Authors: Charlotte Rivers

List price: $45.00

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Description:

Identifyprovides practical advice for designers and their clients on creating effective corporate identity. This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world.Identifyalso examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms. For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.

Book details

List price: $45.00
Copyright year: 2003
Publisher: RotoVision SA
Publication date: 1/1/2003
Binding: Hardcover
Pages: 160
Size: 9.50" wide x 11.50" long x 0.75" tall
Weight: 2.530
Language: English



Introduction


Anatomy of Identity


Guide to Process


Work


Introduction


Case Studies


Process Interview


Logotypes and Symbols


Introduction


Case Studies


Process Interview


Typography


Introduction


Case Studies


Process Interview


Colour and Texture


Introduction


Case Studies


Process Interview


Grids and Guides


Introduction


Case Studies


Process Interview


Application


Extras


Law


Terms and Techniques


Designer Directory


Further Reading