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Lead the Pack Sparking Innovation that Drives Customers Wild

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ISBN-10: 1934937452

ISBN-13: 9781934937457

Edition: N/A

Authors: Nelson Soken, Wil Wengert

List price: $16.95
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Description:

In Lead the Pack: Sparking Innovation that Drives Customers Wild, Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell "what we make" instead of anticipating "what you want."
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Book details

List price: $16.95
Publisher: Salem Author Services
Binding: Paperback
Pages: 208
Language: English

Acknowledgments
Foreword
Introduction
Why do old habits die hard? Surmounting the status quo through complementary innovation
The Psychology of Innovation: How group and individual psychology drives innovation
What is innovation? It all depends on who you ask... How to herd cats
Forget about "marketing" to your customers: Let personal experience sell your offering for you
Understanding Socio-Cultural Contexts
Customers Needs-Why Do Products and Services Exist in the First Place?
The Structure of Innovation: Communication between the Environment, the Product, and the Customer
Putting the Puzzle Pieces Together: What Does the Picture Look Like?
The Innovation Journey: Taking the next step
Epilogue: Planning, Preparing, and Presenting the Feast
References
Index
About the Authors