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Media Savvy Leader Visibility, Influence, and Results in a Competitive World

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ISBN-10: 1934759201

ISBN-13: 9781934759202

Edition: N/A

Authors: David Henderson, Laura Porter Hall, Amy Cole, Cleone Lyvonne, Ed Lallo

List price: $19.95
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Description:

THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty. ~ Mark Cuban, Billionaire Entrepreneur & Chairman of HDNet TelevisionTo be an effective…    
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Book details

List price: $19.95
Publisher: Robert D. Reed Publishers
Publication date: 1/8/2009
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.946

Introduction
Gain Influence Amid Noise, Hype, and Power
The Value of an Influential Voice
Visionary Leadership in the Internet Age
New Opportunities, Big Money, and Old PR
Surround Yourself With Talent
Fluff is for Pillows
A Matter of Common Sense
Media That Saves Lives
Leadership and the Digital Revolution
Journalism Driven by Profits and Fear
It's All About Who You Know
Only Thing Constant Is Change
Struggling to Find a Pulse
Untangling Online Strategies and Web 2.0
Managing Crises that Attract World Attention
A More Pliable and Buyable New Media
It's the "Media"
One Size Does Not Fit All
Be Friendly, Be Funny, and Be Honest
Here Come the Lemmings
Achieve Clarity in a Cluttered World
Perception Is the Highest Form of Reality
Nothing Is Secret or "No Comment"
Off-the-Record Versus Background
The Value of an Apology
The Corporate Copy-Cat Mentality
A Time to Question Bad Habits
Contentious Words Are Thought-Stoppers
Develop a Distinctive Voice of Leadership
The Pillars of Savvy Communications Leadership
Mission Statements Versus Positioning Messages
The Cost of a Forgettable Slogan
When a Great Image Gets Results
The Value of Getting Acquainted
A Time and a Place for News Releases
Forget Lists; Find Influencers
Be Clever and Bold
Savvy Media Coverage is Not Rocket Science
Facing the Wolf Pack
The Best Marketing Weapon