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Technical Blogging Turn Your Expertise into a Remarkable Online Presence

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ISBN-10: 1934356883

ISBN-13: 9781934356883

Edition: 2012

Authors: Antonio Cangiano

List price: $35.00
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Description:

Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book you'll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this popularity to achieve your goals.Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how.Technical blogging expert Antonio Cangiano shares his extensive expertise with you, sparing no details and laying out a complete step by step road map…    
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Book details

List price: $35.00
Copyright year: 2012
Publisher: Pragmatic Programmers, LLC, The
Publication date: 3/11/2012
Binding: Paperback
Pages: 250
Size: 7.25" wide x 9.25" long x 0.75" tall
Weight: 0.946

Antonio Cangiano is a Software Developer and Technical Evangelist for IBM, web entrepreneur, and serial blogger. Cangiano is constantly in demand when it comes to consulting and speaking, and is considered by many to be one of the main go-to guys within IBM for advice on blogging, social media, and technical marketing. Combined, his technical blogs have attracted millions of pageviews and tens of thousand subscribers, and currently generate a substantial side income for him. Links to his current blogs can be found on his homepage at http://antoniocangiano.com .

Acknowledgments
Introduction
Plan It
What Kind of Blog Are You Going to Run?
Solo vs. Collective
General vs. Niche
Pundit vs. Instructional
Business Blogs
What's Next
A Rock-Solid Plan for Your Blog
Define Your Blog's Main Topic
Analyze the Size of Your Niche
Give Readers a Compelling Reason to Stick Around
Set Goals for Your Blog
Choose and Register a Domain Name
What's Next
Build It
Setting Up Your Blog
Choose Your Blogging Software and Hosting
Configure Your Domain Name
Install WordPress
Configure WordPress
Enhance WordPress with Plugins
What's Next
Customizing and Fine-Tuning Your Blog
Pick a Professional Theme
Enable Tracking of Your Site's Visitors
Customize Your Sidebar
Encourage Social Media Sharing
Win Over Subscribers
Don't Get in Trouble-Use Disclaimers
Master On-page SEO with Platinum SEO
Performance Considerations
Enable Code Highlighting in Your Posts
What's Next
Creating Remarkable Content
Content Is King
Write for the Web
Can Linkbaiting Be Ethical?
Write Catchy Headlines
Develop Your Own Voice
Where to Find Ideas for Your Posts
Case Study: Math-Blog.com's Headlines
Get Readers to Explore Your Content
Copyright Matters
Back Up Your Content
What's Next
Producing Content Regularly
What's the Post Frequency, Kenneth?
Consistency Is Queen
What Days Should You Post On?
Schedule Time to Blog
Manage Your Time with the Pomodoro Technique
Survive Writer's Block
Get Others to Write for You
What's Next
Promote It
Promoting Your Blog
Market It and They Will Come
Correct a Self-Sabotaging Mindset
Perform On-page and Off-page SEO
Not All Links Are Created Equal
Guest Blog on Other Blogs
Other Forms of Article Marketing
Participate in the Community
Leverage Foreign Blogs
The Dark Side of Link Bunding
Promote Your Articles on Social Networks
Promote on Technical Social News Sites
Case Study: ProgrammingZen.com's Referral Traffic
What's Next
Understanding Traffic Statistics
Baseline vs. Spike Traffic
Key Site Usage Metrics You Need to Consider
Interpret Visit Quantity and Quality
Where Do They All Come From?
Analyze Google Analytics and Clicky Statistics
Keep Track of Your Blog's Growth
What's Next
Building a Community Around Your Blog
Engage Readers
Supplement Your Blog with Community Tools
Forms of Criticism
Your Mantras When Dealing with Criticism
What's Next
Benefit from It
Making Money from Your Blog
Common Monetization Strategies
Make Money with Ads
Make Money with Sponsors
Make Money with Affiliate Offers
Make Money with Other Monetization Strategies
Case Study: My Monthly Income
What's Next
Promoting Your Own Business
A Checklist for Company Blogs
Identify and Understand Your Readers
Craft Your Content for Your Prospective Customers
Convert Readers into Customers
What's Next
Taking Full Advantage of Your Blog
Improve Your Skills
Advance Your Career
Obtain Freebies
Prepare for Success
Other Benefits for Startups
What's Next
Scale It
Scaling Your Blogging Activities
Scale Your Blog Vertically
Hire a Team of Bloggers
Build Your Blogging Empire
What's Next
Beyond Blogging: Your Strategy for Social Media
Define a Social Media Strategy
Select the Social Networks You Intend to Target
Create Your Social Media Profiles
Cross Promote Your Site and Social Properties
Post Frequently and Interact with Your Followers
What's Next
Final Words of Advice
Try It Out
Blogs to Follow
Keep in Touch
Bibliography
Index