Born in 1958, Toshio Okada is a Japanese writer who specializes in pop culture. Calling himself "OtaKing"--short for "King of Otaku," or "King of the Geeks"--he's published more than 10 books, with such titles asIntroduction to Otaku-ologyand International Otaku University. He is the founder of Gainax Co., Ltd. , serving as CEO from 1984 to 1992. Gainax is known as one of the most influential anime-producing companies in Japan, due in large part to the success of its award-winning magnum anime opus,Neon Genesis Evangelion. Okada has lectured on pop culture in universities and colleges around the world, including The University of Tokyo in 2002 and MIT in 2003.