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Business Podcasting Bible Wherever My Market Is... I Am

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ISBN-10: 1933596376

ISBN-13: 9781933596372

Edition: 2007

Authors: Paul Colligan, Alex Mandossian, Mark Victor Hansen

List price: $19.95
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Like the Web and email, podcasting ? technology for distributing audio and video on the Internet ? represents a paradigm shift in how businesses communicate with prospects and customers. Although substantial media coverage has stimulated corporate interest in podcasting, its newness and apparent complexity have made businesses wary of entering the fray. The Business Podcasting Bible is designed to ease this process, particularly for marketers looking to increase sales and deepen their relationships with customers. Each chapter uses case studies to cover a different aspect of podcasting. Topics range from podcast metrics to premium and sponsored podcast models to such nuts-and-bolts concerns…    
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Book details

List price: $19.95
Copyright year: 2007
Publisher: Morgan James Publishing
Publication date: 9/1/2006
Binding: Paperback
Pages: 320
Size: 5.75" wide x 8.50" long x 0.50" tall
Weight: 1.012
Language: English

Mark Victor Hansen Mark Victor Hansen has been helping people reshape their personal vision of what's possible for themselves for over 26 years. Hansen's keynote messages of possibility and opportunity have helped create powerful changes in more than 2 million people in 38 countries. He has appeared on such as television shows as Oprah, CNN, Eye to Eye and The Today Show and been interviewed in Time, US News and World Report, USA Today, The New York Times and Entrepreneur Magazine. He is perhaps most well know for his position as co-editor for the "Chicken Soup for the Soul" series of books. Hansen has been called one of the "Top 10 Greatest Motivational Speakers." He's been inducted into…