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Guerrilla Marketing 101 Lab Lessons from the Father of Guerrilla Marketing

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ISBN-10: 193359618X

ISBN-13: 9781933596181

Edition: 2005

Authors: Jay Conrad Levinson, Make Believe Make Believe Ideas

List price: $14.00
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This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution, contains various workshop activities and projects that will propel you to business success. The activities and projects include: .Over 100 pages of Guerrilla Marketing activities and projects .Guerrilla Marketing calendar .One-page email marketing email marketing letters .How to achieve credibility .Seven-sentence guerrilla marketing plan .Developing your business goals .Identifying and analyzing your main competitor .Benefits list and competitive advantages .Choosing the appropriate marketing weapons .Identifying your target markets - nanocasting .Business marketing meme and theme line .Print…    
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Book details

List price: $14.00
Copyright year: 2005
Publisher: Morgan James Publishing
Publication date: 9/1/2005
Binding: Paperback
Pages: 120
Size: 8.00" wide x 10.50" long x 0.25" tall
Weight: 0.638
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.