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Don't Think of an Elephant! Knoe Your Values and Frame the Debate

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ISBN-10: 1931498822

ISBN-13: 9781931498821

Edition: N/A

Authors: George Lakoff, Haydn Reiss

List price: $22.50
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Dont Think of an Elephant!is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoffs years of research and work…    
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Book details

List price: $22.50
Publisher: Chelsea Green Publishing
Publication date: 1/30/2005
Binding: Mixed Media
Pages: 144
Size: 5.75" wide x 8.50" long x 1.00" tall
Weight: 0.638

George Lakoff is�the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard�and the University of Michigan. His academic career has been devoted to developing the field of cognitive lingusitics, the cognitive theory of metaphor,�construction grammar,�embodied conceptual systems,�a neural theory of grammar, and the cognitive foundations of mathematics.