Short Course in International Marketing

Name: Short Course in International Marketing
Availability: OutOfStock
ISBN: 9781885073525

ISBN-10: 1885073526

ISBN-13: 9781885073525

Edition: 1st 1999

Authors: Jeffrey E. Curry

List price: $19.95

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Book details

List price: $19.95
Edition: 1st
Copyright year: 1999
Publisher: World Trade Press
Binding: Paperback
Size: 7.25" wide x 10.00" long x 0.50" tall
Weight: 0.880
Language: English

Marketing Basics	p. 1
Elements of the Marketplace	p. 9
The Dimensions of International Marketing	p. 15
International Trade	p. 21
The Role of Governments	p. 25
The Role of Cultural Forces	p. 36
Developing Products for the Foreign Market	p. 54
Market Research	p. 64
Preparing for Market Entry	p. 80
Developing Distribution	p. 111
Advertising and Promotions	p. 124
Making Contact	p. 137
Staffing the New Market	p. 144
Evaluating Performance	p. 158
The Marketing Plan	p. 164
The Marketing Audit	p. 169
Glossary	p. 174
Resources	p. 184
Table of Contents provided by Blackwell. All Rights Reserved.