Short Course in International Marketing

ISBN-10: 1885073526

ISBN-13: 9781885073525

Edition: 1st 1999

Authors: Jeffrey E. Curry

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Book details

List price: $19.95
Edition: 1st
Copyright year: 1999
Publisher: World Trade Press
Binding: Paperback
Size: 7.25" wide x 10.00" long x 0.50" tall
Weight: 0.880
Language: English

Marketing Basicsp. 1
Elements of the Marketplacep. 9
The Dimensions of International Marketingp. 15
International Tradep. 21
The Role of Governmentsp. 25
The Role of Cultural Forcesp. 36
Developing Products for the Foreign Marketp. 54
Market Researchp. 64
Preparing for Market Entryp. 80
Developing Distributionp. 111
Advertising and Promotionsp. 124
Making Contactp. 137
Staffing the New Marketp. 144
Evaluating Performancep. 158
The Marketing Planp. 164
The Marketing Auditp. 169
Glossaryp. 174
Resourcesp. 184
Table of Contents provided by Blackwell. All Rights Reserved.
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