Preface | p. v |
Thanks | p. vi |
Innovate or Evaporate | |
Innovation and Creativity | p. 3 |
The "Four P'S" of Creativity and Innovation | p. 5 |
The Four Types of Innovation | p. 9 |
References | p. 15 |
The Creative Problem Solving Process | |
Creative Problem Solving | p. 18 |
Analyzing the Environment | p. 20 |
Recognizing a Problem | p. 21 |
Identifying the Problem | p. 21 |
Making Assumptions | p. 22 |
Generating Alternatives | p. 24 |
Choosing Among Alternatives | p. 25 |
Implementation | p. 26 |
Control | p. 26 |
Building Creativity Into Problem Solving | p. 28 |
101 CPS Techniques | p. 29 |
References | p. 33 |
Creative Techniques for Analyzing the Environment, Recognizing and Identifying Problems, and Making Assumptions | |
Techniques for Analyzing the Environment | p. 36 |
Comparison Against Others: Benchmarking, Best Practices, and Racing Against Phantom Competitors | p. 37 |
Hire Futurists and Other Consultants | p. 37 |
Monitor Weak Signals | p. 37 |
Opportunity Searches | p. 38 |
Techniques for Recognizing Problems | p. 38 |
Camelot | p. 40 |
Checklists | p. 40 |
Inverse Brainstorming | p. 40 |
Limericks and Parodies | p. 40 |
Listing Complaints | p. 41 |
Responding to Someone Else | p. 41 |
Role Playing | p. 41 |
Suggestion Programs | p. 42 |
Workouts and Other Group Approaches | p. 42 |
Techniques for Identifying Problems | p. 43 |
Bounce it off Someone Else | p. 44 |
Consensus Building | p. 44 |
Draw a Picture of the Problem | p. 44 |
Experience Kit | p. 44 |
Fishbone Diagram | p. 45 |
King of the Mountain | p. 48 |
Redefining a Problem or Opportunity | p. 48 |
Rewrite Objectives in Different Ways | p. 49 |
Squeeze and Stretch | p. 49 |
What do You Know? | p. 51 |
What Patterns Exist? | p. 51 |
Why-Why Diagram | p. 51 |
Techniques for Making Assumptions | p. 54 |
Assumption Reversal | p. 54 |
Analyzing the Environment, Recognizing and Identifying the Problem, and Making Assumptions | p. 56 |
References | p. 57 |
Individual Techniques for Generating Alternatives | |
Individual Processes for Generating Creative Alternatives | p. 61 |
Analogies and Metaphors | p. 61 |
Analysis of Past Solutions | p. 64 |
Association | p. 64 |
Attribute Association Chains | p. 66 |
Attribute Listing | p. 67 |
Back to the Customer | p. 69 |
Back to the Sun | p. 70 |
Circle of Opportunity | p. 71 |
Computer Programs | p. 72 |
Deadlines | p. 74 |
Direct Analogies | p. 75 |
Establish Idea Sources | p. 78 |
Examine it With the Senses | p. 78 |
The Fcb Grid | p. 79 |
The Focused-Object Technique | p. 82 |
Fresh Eye | p. 84 |
Idea Bits and Racking | p. 84 |
Idea Notebook | p. 84 |
Input-Output | p. 85 |
Listening to Music | p. 86 |
Mind Mapping | p. 87 |
Mame Possible Uses | p. 90 |
The Napoleon Technique | p. 91 |
Organized Random Search | p. 91 |
Personal Analogies | p. 92 |
Picture Stimulation | p. 93 |
Product Improvement Checklist | p. 94 |
Relatedness | p. 95 |
Relational Words | p. 95 |
Reversal-Dereversal | p. 100 |
Rolling in the Grass of Ideas | p. 101 |
The 7 X 7 Technique | p. 102 |
Sleeping/Dreaming on it | p. 104 |
The two-Words Technique | p. 105 |
Using the Computer to Stimulate Creativity | p. 106 |
Verbal Checklist for Creativity | p. 106 |
Visualization | p. 110 |
What If...? | p. 110 |
A Final Note | p. 110 |
A Quick Guide to My Favorite Techniques For Generating Alternatives* | p. 112 |
References | p. 113 |
Group Techniques for Generating Alternatives | |
Advantages and Disadvantages of Group Decision Making | p. 116 |
Group Processes for Generating Creative Alternatives | p. 118 |
Brainstorming | p. 118 |
Brainwriting | p. 125 |
Brainwriting Pool | p. 126 |
Brainwriting 6-3-5 | p. 129 |
Creative Imaging | p. 129 |
Creative Leaps | p. 130 |
Creativity Circles | p. 131 |
Crawford Slip Method | p. 132 |
Delphi Technique | p. 135 |
Excursion Technique | p. 136 |
Gallery Method | p. 139 |
Gordon/Little Technique | p. 140 |
Group Decision Support Systems | p. 140 |
Idea Board | p. 142 |
IDEA Triggers | p. 142 |
Innovation Committee | p. 142 |
Intercompany Innovation Groups | p. 143 |
Lion's Den | p. 143 |
Lotus Blossom Technique, or the My (Matsumura Yasuo) Method | p. 144 |
Mitsubishi Brainstorming Method | p. 146 |
Morphological Analysis | p. 147 |
Nhk Method | p. 149 |
Nominal Group Technique | p. 150 |
Phillips 66 (Discussion 66) | p. 154 |
Photo Excursion | p. 154 |
Pin Card Technique | p. 155 |
Scenario Writing | p. 155 |
Sil Method | p. 160 |
Storyboarding | p. 161 |
Synectics | p. 177 |
Take Five | p. 178 |
Tkj Method | p. 179 |
A Final Note | p. 180 |
References | p. 181 |
Creative Techniques for Choosing Among the Alternatives, Implementation, and Control | |
Choosing Among Alternatives | p. 186 |
The Screening Matrix for Ideas | p. 187 |
Dot Voting | p. 190 |
Implementation | p. 191 |
How-How Diagram | p. 191 |
Be a Warrior When Selling Your Ideas | p. 193 |
Force-Field Analysis | p. 194 |
Additional Advice on Implementation | p. 198 |
Control | p. 204 |
References | p. 206 |
Using the Techniques | |
Using Your Intuition | p. 207 |
Using the Techniques | p. 208 |
References | p. 208 |
A Quick Guide to the Processes | p. 209 |
Index | p. 215 |
About the Author | p. 223 |
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