Emerging Markets Lessons for Business Success and the Outlook for Different Markets
Edition: 2nd 2007 (Revised)
List price: $29.95
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Description: Emerging markets can offer businesses much higher rates of growth than their developed world operations. This book looks a the reasons some firms fail and some firms succeed and it provides an extensive review of the outlook for different emerging markets. Using the real experiences of companies to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in emerging markets for the first time and managers who are already operating in them. It will serve as a guide to on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/11/2007
Size: 5.75" wide x 8.75" long x 0.75" tall
|Lessons for business success|
|Why companies fail|
|Managing corporate expectations|
|Market entry preparation|
|Market research and business intelligence|
|Assessing political risks|
|Interpreting economic indicators|
|Eternal dilemmas: market entry, corporate structure, marketing|
|Reaching the local market|
|Manufacturing in emerging markets|
|Making acquisitions work|
|Dealing with corruption and crime|
|Human resources: myths and reality|
|Corporate social responsibility|
|Understanding and coping with emerging-market crises|
|The outlook for different markets|
|The global economy|
|The business outlook|
|Russia and other CIS markets|