Food Wars The Global Battle for Mouths, Minds and Markets

ISBN-10: 1853837024

ISBN-13: 9781853837029

Edition: 2004

Authors: Tim Lang, Michael Heasman

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This is an analysis of the impact of globalization on diet and health which shows how the global food economy contributes to ill health and greater inequality. It argues for an alternative approach providing wholesome food and a healthy environment.
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Book details

List price: $39.95
Copyright year: 2004
Publisher: Routledge
Publication date: 8/1/2004
Binding: Paperback
Pages: 384
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 1.034
Language: English

List of Figures, Tables and Boxes
Acknowledgements
List of Acronyms and Abbreviations
Introduction
Why Food Wars?
Are radical options in food and health feasible or even possible?
An outline of the book
The Food Wars Thesis
Introduction
Food policy choices
Key characteristics of the food supply chain
The war of paradigms: time for a new framework?
The Productionist paradigm
Two new paradigms of food supply?
The Life Sciences Integrated paradigm
The Ecologically Integrated paradigm
The three paradigms summarized
Which will dominate?
The place of food and health in the 'paradigm' framework
The Life Sciences and Ecologically Integrated paradigms' approaches to health
Ending the Food Wars through policy and evidence
Capturing the consumer
Evidence-based policy?
Diet and Health: Diseases and Food
Introduction
The nutrition Transition
Two categories of malnutrition: underfed and overfed
The obesity epidemic
Calculating the burden of diet-related disease
Food safety and food-borne diseases
Inequalities and food poverty
The changing meanings of food security
Food poverty in the Western world
Implications for policy
Policy Responses to Diet and Disease
Introduction
Changing conceptions of health
Changing conceptions of public health
The nutrition pioneers: a 100-years war
A more sophisticated approach to food and nutrition
Post-World War II advances in social nutrition
Public health strategies: targeting populations or 'at risk' groups?
Dietary guidelines and goals
The dietary guidelines battle in the US
The case against the Western diet
A new approach to the relationship between food, diet and health
Obesity: a case study of battles over policy responses to a problem
Public policy responses to obesity
Industry response
The Food Wars Business
The battle for commercial supremacy in the food system
The origins of the industrial food supply
Why 'health' is important to the food industry
The changing context for the global food economy
Remarkable changes in agriculture and food production
Understanding the modern food system
The emergence of food company clusters
Farming becoming 'irrelevant'
A new 'health' colonialism?
The global scope and activity of food processors
Long-term structural change in food manufacturing and processing
Changing company cultures for the 21st century
From globalization to localization
Rapid consolidation and concentration in food retailing
Food retailers and their suppliers
The scale of the food service industries
The politics of GM biotechnology and the growth in organics
Summary and conclusion
The Consumer Culture War
The battle for mouths and minds
Food and health: a done deal for the consumer?
Consuming wants and needs
'Burgerized' politics
The new consumer web and competing models
'Schizophrenic' consumers?
Moulding food culture
Food advertising and education
Obesity: redefining food marketing
Cooking and food culture
Shopping, spending and food
Food activism and the role of NGOs
The Quality War: Putting Public and Environmental Health Together
Introduction
Can consumers save the planet?
Intensification
Food and biodiversity
Water
Pollution and pesticides
Waste
Soil and land
Climate change
Urban drift
Energy and efficiency
Eating up the fish?
Meat
Antibiotics
Keep eating the fruit: a UK case study
The clash of farming and biology: have humans got the wrong bodies?
Food Democracy or Food Control?
Why is governance an issue?
Civil society emerges
Building on existing policy commitments
How global institutions frame food and health
Global standards
Injecting health into regional institutions: the EU case
Agriculture, subsidies and health
Injecting the new health into national institutions
The emerging battle lines: food democracy versus food control
Human liberty and consumer choice
Conclusion
The Future
Introduction
Which paradigm will triumph?
The paradigmatic analysis
Questions emerging from civil society
What of the future?
Looking for a political lead
Notes and References
Index
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