Reputation Management Building and Protecting Your Company's Profile in a Digital World

Name: Reputation Management Building and Protecting Your Company's Profile in a Digital World
Availability: OutOfStock
ISBN: 9781849300421

ISBN-10: 1849300429

ISBN-13: 9781849300421

Edition: 2011

Authors: Andrew Hiles

List price: $30.00

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Description:

Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk management plan, so this intangible yet vital asset has to be assessed, managed and protected. Managing Reputation Riskprovides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, containment and…

Book details

List price: $30.00
Copyright year: 2011
Publisher: Bloomsbury Publishing Plc
Publication date: 12/19/2011
Binding: Hardcover
Pages: 256
Size: 6.34" wide x 9.37" long x 0.98" tall
Weight: 1.188
Language: English