Chrisnbsp;Hackley wasnbsp;the firstnbsp;Chair innbsp;Marketingnbsp;to be appointed atnbsp;Royal Holloway Universitynbsp;of London,nbsp;innbsp;2004.nbsp;Prior to that he was head of the Marketingnbsp;subject group at the University of Birmingham, UK.nbsp;His PhD from Strathclyde Universitynbsp;(AACSB),nbsp;Scotland, focused onnbsp;the creativenbsp;development process in top advertising agencies. He teachesnbsp;and researches in advertising, marketing,nbsp;and consumer culturalnbsp;policy. Chris has published his work innbsp;some 200 books, research articles, features, reports,nbsp;conference papers andnbsp;presentations. He has consultednbsp;on UK alcohol policynbsp;with thenbsp;UK… Government Cabinet Office and the Department of Health,nbsp;and with commercial organisations such as ITV, Sky Media, Channel 4 TV, New Media Group and the Huffington Post onnbsp;topics includingnbsp;product placement and native advertising. Professor Hackleynbsp;is a regular contributor to print and broadcast media on marketing and consumernbsp;policy topics with more than 100 media appearances and mentions.nbsp;Henbsp;has been interviewed onnbsp;alcohol policy and media policynbsp;for BBC TV,nbsp;ITV,nbsp;BBC Radio 4,nbsp;and Channel 4 TV, and his joint research has been mentioned in most UK national newspapers, and also in somenbsp;overseas publications such as the Melbourne Age, Harvard Business Review, andnbsp;The Times of India.nbsp;nbsp;nbsp;