Online Consumer Behavior Theory and Research in Social Media, Advertising and E-Tail
List price: $60.00
Buy it from $50.00
This item qualifies for FREE shipping
*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first volumes to present scholarly theory and research to help explain and predict online consumer behavior.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $60.00
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 4/25/2012
Size: 6.00" wide x 9.00" long x 1.00" tall
|About the Editor|
|About the Contributors|
|Consumers' Online Identity|
|Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development Among Adolescent Girls|
|Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?|
|Overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds|
|Social Media, Blogs, and Privacy Issues|
|Managing New Media: Tools for Brand Management in Social Media|
|Consumer Activism Through Social Media: Carrots Versus Sticks|
|Authenticity in Online Communications: Examining Antecedents and Consequences|
|Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media|
|Online Advertising and Online Search Behavior|
|Viewer Reactions to Online Political Spoof Videos and Advertisements|
|Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships|
|Male Consumers' Motivations for Online Information Search and Shopping Behavior|
|e-Tail Consumer Behavior and Online Channels|
|Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs|
|Consumer Trust and Loyalty in e-Tail|
|Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment|