Brands and Branding

Name: Brands and Branding
Price: 9.89 USD
Availability: InStock
ISBN: 9781846681196

ISBN-10: 1846681197

ISBN-13: 9781846681196

Edition: 2nd 2009

Authors: Rita Clifton, Marion Devine

List price: $20.00

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What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how you create and maximise brand value.

Book details

List price: $20.00
Edition: 2nd
Copyright year: 2009
Publisher: Profile Books Limited
Publication date: 3/19/2009
Binding: Hardcover
Pages: 304
Size: 5.59" wide x 8.78" long x 1.10" tall
Weight: 1.122
Language: English

RITA CLIFTON is the head of Interbrand London.