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Mass Customization and Footwear - Myth, Salvation or Reality? A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the Euroshoe (Extended User Oriented Shoe Enterprise) Research Project

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ISBN-10: 1846288649

ISBN-13: 9781846288647

Edition: 2007

Authors: Sergio Dulio, Claudio Roberto Bo�r

List price: $109.99
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Mass customization is an emerging paradigm that is gathering a growing interest in many different industrial fields. The EUROShoE project, financed by the European Commission, explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. The three-year research made evident the benefits that shoe companies can obtain by switching to the new business models and contributed to the development of many of the enabling technologies that adopting the new paradigm appears to have. Mass Customization and Footwear: Myth, Salvation or Reality is the only monograph dedicated to the application of mass customization in a particular industry.…    
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Book details

List price: $109.99
Copyright year: 2007
Publisher: Springer London, Limited
Publication date: 9/11/2007
Binding: Hardcover
Pages: 177
Size: 6.10" wide x 9.25" long x 0.20" tall
Weight: 2.156
Language: English

Professor Claudio Boer has 16 years experience in industry, mainly in the area of computer integrated design and manufacturing, and another 16 years experience as a researcher and professor of industrial technology and innovation. He also has experience as the leader of large research projects at national, European and international levels, particularly in the area of manufacturing innovation and management. He was Project Leader of the EUROShoE project managing 34 international partners. He is currently Director of the Institute for Computer Integrated Manufacturing for Sustainable Innovation (ICIMSI) in Lugano, Switzerland.Sergio Dulio has almost twenty years of experience in the footwear…    

Professor Claudio Boer has 16 years experience in industry, mainly in the area of computer integrated design and manufacturing, and another 16 years experience as a researcher and professor of industrial technology and innovation. He also has experience as the leader of large research projects at national, European and international levels, particularly in the area of manufacturing innovation and management. He was Project Leader of the EUROShoE project managing 34 international partners. He is currently Director of the Institute for Computer Integrated Manufacturing for Sustainable Innovation (ICIMSI) in Lugano, Switzerland.Sergio Dulio has almost twenty years of experience in the footwear…    

Introduction: Why this Book and to Whom it is Addressed
Mass Customization and Footwear
The Mass Customization Paradigm and its Production Revolution
The Footwear Business at the Start of a New Millennium
Mass Customization Made Simple (for Shoemakers)
Three Good Reasons for Mass Customized Shoes
The Consumer
The Product
The Market
Implementing Mass Customization in Footwear Enterprises
The Role of Technology: Where to Find the Appropriate Enablers
Mass Customization, Footwear and Economics: A "Win all" Game
Most Important Changes in Terms of Costs and Benefits
Steps to Mass Customization Implementation
How to Integrate the Macros Towards Mass Customization
Hypothesis on Shoe Demand and Selling Price
Assessment of the Strategies
Presentation and Comment on Results
Risk Analysis
Further Qualitative Evaluation of MC
The EUROShoE Project
The History of the Project, its Goals and its Partners
The Technical Challenges and the Main Innovations
The Innovations in the Design Process
The Innovations in the Sale Process
The Innovations in the Manufacturing Process
The Integrated Pilot Plant
Lessons Learnt and the EUROShoE Legacy
Footwear Mass Customization in Practice
The Many Paths to Customized Shoes
Classification by Level of Customization
Classification by Origin of the Company
Classification by Product Positioning
Classification by Operational Approach
The Champions of Mass Customized Shoes
The Vanished Pioneers
Case Histories
Style Customization
Best-matched Fit
Custom Fit
Functional Customization
From Footwear to Other Industries
Peculiarity of Mass Customization and Footwear
The "Human Touch"
Dedicated Manufacturing
Fast Changing Styles
The Speed of Complexity
What Mass Customization and Footwear can Teach Other Industries
Conclusion: A Few Questions to be Answered
Has Footwear Mass Customization Arrived?
Is Footwear Mass Customization a Myth?
Can Mass Customization Help Sustainable Development and How?
Can Mass Customization be the Salvation of the Footwear Industry?
References
Index