Practical Tourism Research
List price: $70.00
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Description: Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $70.00
Copyright year: 2010
Publication date: 6/17/2010
Size: 7.50" wide x 9.25" long x 0.75" tall
Stephen L. J. Smith is at the University of Waterloo, Canada.
|The Nature of Tourism Research|
|How to Plan a Research Project|
|How to Design a Questionnaire|
|How to Select a Sample|
|How to Conduct Personal Interviews and Focus Groups|
|How to Construct and Use Indices and Scales|
|Metrics for Decision Making|
|How to Do Case Studies|
|How to Do Content Analysis201|
|How to Prepare a Research Report or Presentation|