On Message How a Compelling Narrative Will Make Your Organization Succeed

Name: On Message How a Compelling Narrative Will Make Your Organization Succeed
Price: 8.16 USD
Availability: InStock
ISBN: 9781620453728

ISBN-10: 162045372X

ISBN-13: 9781620453728

Edition: 2013

Authors: Zach Friend

List price: $19.95

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Description:

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the…

Book details

List price: $19.95
Copyright year: 2013
Publisher: Turner Publishing Company
Publication date: 9/17/2013
Binding: Paperback
Pages: 194
Size: 6.09" wide x 8.95" long x 0.55" tall
Weight: 0.550
Language: English



Introduction



Narrative



Messaging



Nonverbal Communication



Branding



Images



Framing



Social Media


Conclusion


Acknowledgments


Notes


Index