Stand Out A Simple and Effective Online Marketing Plan for Your Small Business

Name: Stand Out A Simple and Effective Online Marketing Plan for Your Small Business
Price: 16.32 USD
Availability: InStock
ISBN: 9781618580726

ISBN-10: 1618580728

ISBN-13: 9781618580726

Edition: 2013

Authors: Aaron N. Fletcher

List price: $19.95

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Description:

Increase business by 20% in just 90 days.In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a Web site, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. InStand Out,online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map for business owners to increase online visibility, bring more traffic to…

Book details

List price: $19.95
Copyright year: 2013
Publisher: Turner Publishing Company
Publication date: 7/2/2013
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.012
Language: English



Acknowledgments


Introduction



The Stand Out Marketing Foundation



Use the "5M's" of Marketing to Build a Solid Foundation



Understand the Basic Online Marketing Funnel



The Stand Out Web Design Strategy



Choose the Right Domain Name, CMS, and Hosting Provider



Design an Engaging Website That Builds Trust with Your Audience



Generate More Leads Using Website Conversion Triggers



The Stand Out SEO Strategy



Google 101: How Search Engines Work



Optimize Your Website with SEO Basics



Reach Your Audience Across the Web



Measure Your Online Marketing Funnel



The Stand Out Content Strategy



Outpublish Your Competition with a Content Marketing Plan



Write Your Way to the Top with Blogging Basics



Be Seen Everywhere Using Online Videos



Next Steps for Stand Out Marketers



Get More Referrals, Reviews, and Renewals with Nurture Campaigns



Become a Digital Citizen and Join the Discussion


Conclusion


Notes


Index