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Making a Difference 2. 0 The Ultimate Guide to Online Charitable Giving

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ISBN-10: 161608748X

ISBN-13: 9781616087487

Edition: N/A

Authors: Howard Freeman

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Description:

The digital age has changed the way people contribute to worthy causes, withmore and more donations coming from online sources. Making a Difference 2.0serves as a bible for tech-savvy contributors and an essential starting block forbeginners, explaining the ins and outs of online charity, how it can differ fromtraditional methods of fundraising and donating, and how to ensure your contributionis being put to its best use. The book is targeted for two separate audiences—those that donate and those that utilize donations given to them. Anexhaustive index is included listing and rating all online giving platforms.
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Book details

Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 5/1/2012
Binding: Paperback
Pages: 192
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.660
Language: English

Acknowledgments
Introdution
Why Are You Reading This Book?
What This Book Is... and Isn't
How To Use This Book
Technical Nomenclature
Me? Raise Money?
First Timer?
Yes, I Can Spell Crowdsource (For the Experienced Online User)
For the Professional
Reality Check on Online Giving
Where Does The Money Go?
Shopping's As Easy As One Click
Security and Online Financial Transactions for the Internet-Leery
After the Money's Received: How to Say Thank You
For the Volunteer Fundraiser: Looking Under the Hood of a Charity's Financial Practices
Why You Should Consult These Sites
"Click to Confirm": The Best Ways to Give Online
"Don't Go It Alone." The Advantages of Raising Money Online with Other People
One Word: Plastic
Tell a Friend: Leveraging the Power of Crowds
Truly "Global Giving": Tapping into Worldwide Resources
The "Toolbox"
The Top 10 Fundraising Platforms (Full List is Appendix A)
Online Payment Solutions
The 10 Most Googled Charities or Giving Opportunities (And Why That's Important...)
A Device for Every Kind of Giver
The Dos and Don'ts
The Three Attributes of Major Donors
The Nine Tests of a Healthy Nonprofit
What Happens When We Give: In Us and Around Us
Who's the Real Competition?
The Arena of Vision
Our Vocations and the Community
Appendices
List of Online Giving Platforms
List of Charity Evaluation Services
Index