It's a Whole New Ballgame How Social Media Is Changing Sports

ISBN-10: 1612890539

ISBN-13: 9781612890531

Edition: 2011

Authors: Jimmy Sanderson

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Social media applications, such as Facebook and Twitter, are dramatically changing the sports world. These changes have appears in a very short period of time, creating a host of implications for sports media processes and sports organisations as they grapple with athletes’ use of these media channels. This book chronicles social media’s rapid rise in becoming a powerful “player” in the sports industry and draws upon relevant examples involving athletes and sports organisations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organisations. In exploring how social media has affected sports media processes, organisational management, and athlete-fan communication, this book will appeal to scholars, practitioners, and fans alike. Social media is here to stay and this text offers strategic and collaborative ways that both athletes and sports organizations can harness the power of social media.
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Book details

Copyright year: 2011
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 136
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.484
Language: English

Jimmy Sanderson, PhD, earned a BA, MA, and PhD from Arizona State University in communication studies. He is currently an assistant professor in the Department of Communication Studies at Clemson University, where he directs the sports communication BA program. Prior to entering the academy he worked in human resource management for 11 years. He maintains an active research agenda focused on the intersection of social media and sport, and he also conducts research related to health and safety issues in sport. He has been cited in media outlets such as USA Today, Chronicle of Higher Education, and He also regularly speaks to sport association groups about social media, such as the National Federation of State High School Associations and Academic Advisors for Athletics. He and his wife, Kirsten, have two boys, Walker and Connor. You can find him on Twitter: @jimmy_sanderson

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