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It's a Whole New Ball Game How Social Media Is Changing Sports

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ISBN-10: 1612890539

ISBN-13: 9781612890531

Edition: 2011

Authors: Jimmy Sanderson

List price: $16.95
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Description:

Social media applications, such as Facebook and Twitter, are dramatically changing the sports world. These changes have appears in a very short period of time, creating a host of implications for sports media processes and sports organisations as they grapple with athletes’ use of these media channels. This book chronicles social media’s rapid rise in becoming a powerful “player” in the sports industry and draws upon relevant examples involving athletes and sports organisations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organisations. In exploring how social media has affected sports media processes, organisational…    
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Book details

List price: $16.95
Copyright year: 2011
Publisher: Hampton Press, Incorporated
Publication date: 9/30/2011
Binding: Paperback
Pages: 136
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.484
Language: English

Jimmy Sanderson, PhD, earned a BA, MA, and PhD from Arizona State University in communication studies. He is currently an assistant professor in the Department of Communication Studies at Clemson University, where he directs the sports communication BA program. Prior to entering the academy he worked in human resource management for 11 years. He maintains an active research agenda focused on the intersection of social media and sport, and he also conducts research related to health and safety issues in sport. He has been cited in media outlets such as USA Today, Chronicle of Higher Education, and ESPN.com. He also regularly speaks to sport association groups about social media, such as the…