Advancing Ethnography in Corporate Environments Challenges and Emerging Opportunities
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In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.
List price: $36.95
Copyright year: 2013
Publication date: 11/1/2012
Size: 5.75" wide x 9.25" long x 0.75" tall
|Introduction: Advancing Ethnography in Corporate Settings: Challenges and Emerging Opportunities|
|Being There: The Power of Conventional Ethnographic Methods|
|Being There: The Power of Technology-based Methods|
|Ethnography for Systems Development: Renovation the Legacy|
|Ethnography and Product Design: Fixing the Future|
|The Value of Rapid Ethnography|
|The Limits to Speed in Ethnography|
|The Cry for More Theory|
|The Cry of Practicality|
|Doing Corporate Ethnography as an Insider (Employee)|
|Doing Corporate Ethnography as an Outsider (Consultant)|
|Accelerated Pattern Recognition, Ethnography, and the Era of Big Data|
|Pattern Recognition in Human Evolution and Why It Matters for Ethnography, Anthropology, and Society|
|About the Contributors|