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Advancing Ethnography in Corporate Environments Challenges and Emerging Opportunities

ISBN-10: 1611322200

ISBN-13: 9781611322200

Edition: 2013

Authors: Brigitte Jordan

List price: $36.95
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Description:

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.
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Book details

List price: $36.95
Copyright year: 2013
Publisher: Routledge
Publication date: 11/1/2012
Binding: Paperback
Pages: 228
Size: 5.75" wide x 9.25" long x 0.75" tall
Weight: 0.836
Language: English

Introduction: Advancing Ethnography in Corporate Settings: Challenges and Emerging Opportunities
Being There: The Power of Conventional Ethnographic Methods
Being There: The Power of Technology-based Methods
Ethnography for Systems Development: Renovation the Legacy
Ethnography and Product Design: Fixing the Future
The Value of Rapid Ethnography
The Limits to Speed in Ethnography
The Cry for More Theory
The Cry of Practicality
Doing Corporate Ethnography as an Insider (Employee)
Doing Corporate Ethnography as an Outsider (Consultant)
Accelerated Pattern Recognition, Ethnography, and the Era of Big Data
Pattern Recognition in Human Evolution and Why It Matters for Ethnography, Anthropology, and Society
Index
About the Contributors