Advancing Ethnography in Corporate Environments Challenges and Emerging Opportunities

Name: Advancing Ethnography in Corporate Environments Challenges and Emerging Opportunities
Price: 23.35 USD
Availability: InStock
ISBN: 9781611322200

ISBN-10: 1611322200

ISBN-13: 9781611322200

Edition: 2013

Authors: Brigitte Jordan

List price: $29.95

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Description:

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and…

Book details

List price: $29.95
Copyright year: 2013
Publisher: Routledge
Publication date: 11/1/2012
Binding: Paperback
Pages: 228
Size: 6.00" wide x 9.00" long x 0.70" tall
Weight: 0.836
Language: English



Introduction: Advancing Ethnography in Corporate Settings: Challenges and Emerging Opportunities







Being There: The Power of Conventional Ethnographic Methods




Being There: The Power of Technology-based Methods







Ethnography for Systems Development: Renovation the Legacy




Ethnography and Product Design: Fixing the Future







The Value of Rapid Ethnography




The Limits to Speed in Ethnography







The Cry for More Theory




The Cry of Practicality







Doing Corporate Ethnography as an Insider (Employee)




Doing Corporate Ethnography as an Outsider (Consultant)







Accelerated Pattern Recognition, Ethnography, and the Era of Big Data




Pattern Recognition in Human Evolution and Why It Matters for Ethnography, Anthropology, and Society



Index


About the Contributors