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Real World Guide to Fashion Selling and Management

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ISBN-10: 1609019334

ISBN-13: 9781609019334

Edition: 2nd 2014

Authors: Gerald J. Sherman, Sar Perlman

List price: $49.95
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Description:

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining…    
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Book details

List price: $49.95
Edition: 2nd
Copyright year: 2014
Publisher: Bloomsbury Academic & Professional
Publication date: 5/15/2014
Binding: Paperback
Pages: 352
Size: 7.37" wide x 9.22" long x 0.83" tall
Weight: 1.540

Gerald J. Sherman is co-founder and partner of Sherman & Perlman, LLC, a public relations and integrated marketing company. He has served as vice president of sales and marketing for several well-known fashion apparel corporations and has been a lecturer and coordinator at sales and marketing seminars both nationally and internationally. He has held adjunct teaching positions at the Fashion Institute of Technology in New York, Lynn University in Boca Raton, Florida, Miami International University of Art and Design in Miami, Florida and at Johnson and Wales University, College of Business, North Miami, Florida, USA.

Sar Perlman is a veteran writer and journalist whose more than 100 articles have appeared in national and regional publications such as Car and Driver , Power and Motoryacht , Art and Antiques , Wildlife Art , Millionaire , Boca Raton , Florida International , South Florida Sun-Sentinel , and others. He is a partner at Sherman & Perlman, LLC, a public relations and integrated marketing company.