42 RULES OF MARKETING

Name: 42 RULES OF MARKETING
Price: 19.49 USD
Availability: InStock
ISBN: 9781607730927

ISBN-10: 1607730928

ISBN-13: 9781607730927

Edition: N/A

Authors:

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Description:

The 42 Rules of Marketing - 2nd Edition is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don t always have the time or patience to do.The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn t that the point?"