Peter Boatwright, Co-Director of the Center for Product Strategy and Innovation, is Associate Professor of Marketing at Carnegie Mellon University's Tepper School of Business, with an appointment in Mechanical Engineering. Co-author of The Design of Things to Come. Jonathan Cagan is an expert in product development and innovation methods for early stage product development. He is the co-author of two books: "Creating Breakthrough Products" and The Design of Things to Come. Jon teaches new product development at Carnegie Mellon and in executive training sessions in small and large companies. He also co-directs the Masters in Product Development program at Carnegie Mellon, and he co-directs… the Center for Product Strategy and Innovation. Donna Sturgess is the Global Head of Innovation for GlaxoSmithKline, a pharmaceutical company