6 Steps to Free Publicity

ISBN-10: 1601630271

ISBN-13: 9781601630278

Edition: 3rd 2009

Authors: Marcia Yudkin

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Topics include getting started on the road to free publicity, how to perform on radio and TV, writing tips, building an audience, and attention grabbing techniques.
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Book details

List price: $15.99
Edition: 3rd
Copyright year: 2009
Publisher: Career Press, Incorporated
Binding: Paperback
Pages: 1
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.682

Introduction to the Third Edition
Getting Started With Publicity
Riches...Credibility...Prestige...Opportunity-What Publicity Can Do for You
Thinking Like a Publicity Hound
The Comfort Factor: Exposure Without Feeling Exposed
Writing to Get Publicity
6 Steps to Free Publicity: Creating and Distributing a News Release
Supporting the Story With a Media Kit or Online Media Room
Letters That Pitch for You, Rattle the Public, or Roll Out Your Message
Tip Sheets That Keep You in People's Minds, Files, and Favorites
Painlessly Publishing Articles Yourself
Advertorials That Don't Cost You a Cent
Speaking and Acting for Publicity
Staging Magnet Events
Speaking, for Fee or Free
Hitting the Airwaves, on the Radio, TV, or the Web
Schmoozing That Puts You in the Public Eye
Polishing Your Publicity Skills
Cooperating With Reporters
Performing on Radio and TV Like a Pro
Pitching Over the Phone
10 Pitfalls in Publicity Writing-and How to Avoid Them
77 Ways to Get Unstuck When Trying to Write
Getting Sizzling, Forceful Testimonials
How to Concoct Creative Angles, Images, and Exploits
Becoming Findable Through Search Engines
Making Time to Publicize
Keeping the Publicity Momentum Going
Capitalizing and Building on Your Free Publicity
Resources for Your Publicity Campaigns
About the Author
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