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Heart of Marketing Love Your Customers and They Will Love You Back

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ISBN-10: 1600375596

ISBN-13: 9781600375590

Edition: N/A

Authors: Judith Sherven, Jim Sniechowski

List price: $14.95
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This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing.This book:Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;Sheds light on the…    
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Book details

List price: $14.95
Publisher: Morgan James Publishing
Publication date: 5/1/2009
Binding: Paperback
Pages: 216
Size: 6.10" wide x 8.92" long x 0.56" tall
Weight: 0.726
Language: English