Guerrilla Street Team Guide Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising

Name: Guerrilla Street Team Guide Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising
Price: 11.12 USD
Availability: InStock
ISBN: 9781600373923

ISBN-10: 1600373925

ISBN-13: 9781600373923

Edition: N/A

Authors: Jay Conrad Levinson, Brad Lovejoy

List price: $12.95

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Attn: Independent bands and record labels; festival and concert promoters; theatre and publishing companies; retailers and service providers Guerrilla Street Team Marketing can boost sales and improve the market visibility of any band, business, service or product! Learn how to: *Develop a Guerrilla Street Team Marketing Strategy and Calendar *Recruit, train and motivate street team members *Design effective newsletters and street team invitations *Maximize promotional materials' effectiveness *Research your target demographics *Set budgets and measure success *Refine your image and sales goals The music industry is becoming more accessible by the minute and grassroots marketing is one of…

Book details

List price: $12.95
Publisher: Morgan James Publishing
Publication date: 6/1/2008
Binding: Paperback
Pages: 110
Size: 4.75" wide x 7.70" long x 0.25" tall
Weight: 0.286
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.