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Platinum Rule for Trade Show Mastery The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events

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ISBN-10: 1600373291

ISBN-13: 9781600373299

Edition: N/A

Authors: Tony Alessandra, Steve Underation, Scott Michael Zimmerman

List price: $19.95
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Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be "a cost of doing business" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. "R.O.I." is the corporate buzzword for "Show me the money!" So ask yourself this question: "Can I show anyone the money for my trade show investment?"
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Book details

List price: $19.95
Publisher: Morgan James Publishing
Publication date: 12/1/2007
Binding: Paperback
Pages: 217
Size: 6.09" wide x 9.04" long x 0.62" tall
Weight: 0.748
Language: English

Eiichiro Oda began his manga career at the age of 17, when his one-shot cowboy manga Wanted! won second place in the coveted Tezuka manga awards. Oda went on to work as an assistant to some of the biggest manga artists in the industry, including Nobuhiro Watsuki, before winning the Hop Step Award for new artists. His pirate adventure One Piece, which debuted in Weekly Shonen Jump magazine in 1997, quickly became one of the most popular manga in Japan."Tony Alessandra has a streetwise, college-smart perspective on business, having realized success as a former graduate professor of marketing, Internet entrepreneur, business author, and keynote speaker. He is the author of seventeen books,…