Secrets of Online Persuasion Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools

Name: Secrets of Online Persuasion Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools
Price: 2.94 USD
Availability: InStock
ISBN: 9781600370298

ISBN-10: 1600370292

ISBN-13: 9781600370298

Edition: 2006

Authors: John-Paul Micek, Deborah Micek, Thomas Pakii Pierce

List price: $18.95

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Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. "There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover." -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And…

Book details

List price: $18.95
Copyright year: 2006
Publisher: Morgan James Publishing
Publication date: 8/1/2006
Binding: Paperback
Pages: 332
Size: 6.08" wide x 8.96" long x 0.76" tall
Weight: 1.078
Language: English



Foreword



Introduction



Mastering the New Media Marketplace



The New Media Revolution; Gash in with the cultural tsunami sweeping the international marketplace



The New Media Marketplace: How to work with (and win in) the New Media culture



The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts)



Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you...24/7



The New Media Marketing Mindset; Innovative thinking that trumps technology every time



Business Blogging Secrets Revealed!



Blogging for your business is Not what you think



Pulling back the curtain to meet the Wizard of Blogs



Planning for long term success



Make your blogging fast, easy and fun with the best software for your unique needs



Content that creates raving fans



Laying out the spider bait



Boosting the performance on your blog



Influence & Persuasion Secrets Revealed!



Tribal Marketing: the secret strategy for high leverage to influence your target audience



Influencing the Influencers... winning through personal persuasion!



Vie Art and Science of Effectively Persuading Your Target Audience and the Masses



Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace)



Take Action!



Podcasting for Profit



iBuzz: Creative ways to use Podcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing Impact



iBrand: The Fingerprint of Emotion (verses the smudge of mass media)



iConnect: The Handshake Heard Around the World



iProfit: The 360ï¿½ System for New Media Marketing



Final words from your Coaches on using New Media


Acknowledgements


Meet Your Authors and Coaches


Additional Resources