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Intellectual Property Patents, Trademarks, Copyrights and Trade Secrets

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ISBN-10: 1599181479

ISBN-13: 9781599181479

Edition: 2008

Authors: Catherine J. Holland, Andrew I. Kimmel, Sabing H. Lee, Wendy K. Peterson, Diane M. Reed

List price: $32.95
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Book details

List price: $32.95
Copyright year: 2008
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 10/9/2007
Binding: Mixed Media
Pages: 320
Size: 7.50" wide x 8.75" long x 1.50" tall
Weight: 1.738
Language: English

Identifying Your intellectual Property
Intellectual Property
Find Your IP
Protecting the Keys to Your Business
Protecting Your Company Name - Incorporating Is Not Enough
Finding a Good Trademark
Searching and Registering Your Trademarks
Care and Maintenance of Your Trademarks
Trademark Oppositions and Cancellation Actions
Trademark Protection in Foreign Countries
What Is a Patent?
Filing Your Patent Application
Requirements for Patentability
Examining a Patent Application
Continuing Applications, Provisional Applications, and Patent Publication
Getting Worldwide Patent Protection
Once Your Patent Issues
IP Audits and Developing a Patent Strategy
Trade Secrets
Protecting and Enforcing Your Trade Secrets
Copyrights and How They Can Protect Your Marketing Materials, Web Sites, and Other Artistic Expressions
What Can Be Protected by Copyright
Who Can Claim Copyright?
Copyright Protection and How Long It Lasts
Using Copyrighted Work Owned by Others in Your Business
Registering Your Copyright
Marking Catalogs and Marketing Materials with Copyright Notice: Foreign Copyright Protection
The Benefits of IP Protection
Protecting Yourself from Infringing the IP Rights of Others
Protecting Yourself from a Patent Infringement Claim
Cease-and-Desist Letters and Infringement Suits
Stopping Others from Infringing Your IP Rights
Enforcing Your IP
The Nature and Cost of IP Litigation: Going to Trial